With 422.19 million subscribers, India represents the second largest internet user base in the world, and by 2020, this number is expected to increase to 730 million. Internet traffic in India is also expected to grow commensurately, from 1.2 exabytes per month to 4.7 exabytes per month , and multimedia, particularly video, will account for a large share of this growth in bandwidth consumption. Today, video constitutes 57 percent of bandwidth consumption in India, and is expected to increase to 76 percent by 2021. This ever-increasing rate of consumption will require a significant shift in how internet traffic is delivered.
Content Delivery Networks (CDNs) are a key infrastructure component for Internet Service Providers and Content Platforms to scale efficiently to meet this constant increase in demand. As geographically distributed platforms, CDNs facilitate delivery of media-rich web content to all manner of internet-connected devices – from the smallest phone to the largest 4k TV. CDNs bring efficiencies into networks while driving down costs and congestion. This seminar examined how CDNs bring value to networks, discussed best practices and drew from relevant experiences from other regions.