Economic Times on Koan Advisory’s Creative Economy Report, Aug 09
MUMBAI: Media and entertainment (M&E) industry can help India become more resilient to fundamental changes in the global economy by adding more than $100 billion to the country’s economy annually, if the government implements progressive policies, a report says. “An appropriate policy framework (for the industry) can add up to an additional $80 billion annually to the Indian economy , over and above the $30 billion or so expected to be added by 2019,“ reads the report, `Promoting the Creative Economy: India’s $100 billion imperative’, by research-driven advisory firm Koan Advisory Group. According to the report, labour, capital, markets and regulations are the four key pillars needed to work hand in hand in order to facilitate unfettered growth and bolster value formation in creative economy, popularly known as the media and entertainment industry. “In the case of India, three of these prerequisites are already met; however, the lack of a supporti ..